Located at One Piece Café, Senayan Park, (30/10) lifestyle technology brand VIVAN officially introduced its collaboration with the world-renowned ONE PIECE franchise through a line of products that combine technological sophistication, lifestyle trends, and fandom culture to support daily activities.
This collaborative initiative does not merely feature iconic ONE PIECE visual elements on each VIVAN device, but also embodies the fundamental values characteristic of the ONE PIECE story, including the spirit of adventure, the bond of friendship, the drive for exploration, and a sense of togetherness.
The official launch event was attended by media representatives alongside various ONE PIECE anime fan communities from different regions. Among those present to celebrate this milestone were ONE PIECE Indonesia (OPI), Up Station Media, Ruang Obrol, Anievo Indonesia, ONE PIECE Indonesia IMO Liar, ONE PIECE Fans Club Indonesia, as well as community representatives from Cikarang, Depok, and Bekasi.
Through this special collection launch, VIVAN aims to deliver a more personal user experience for its consumers, particularly young generations and dedicated ONE PIECE fans. The integration between designs representing the world of ONE PIECE and functional technology is expected to provide comprehensive added value, both in terms of daily utility and emotional collectible value.
Technology Meets Adventure
The VIVAN x ONE PIECE product line injects the spirit of adventure into everyday tech gear. All devices are designed not only as functional electronic tools, but also as part of a lifestyle and a form of personal self-expression for fans.
This VIVAN x ONE PIECE collection is not positioned merely as display items or souvenirs. Consumers are offered high-quality products that can be relied on for daily routines while carrying high emotional value as ONE PIECE fans.
In its application, VIVAN continues to prioritize functionality and meeting real consumer needs. Eye-catching graphic elements of iconic ONE PIECE characters are ready to accompany various moments, from work hours and travel to leisure time, providing emotional satisfaction and collectible value at the same time.
“Through the VIVAN x ONE PIECE collaboration, we want to deliver technology that is not only functional, but also carries emotional value for consumers. We hope these products can become a part of the daily activities and adventures of the fans.”
— Primananda Rafif, Branding Marketing Vivan Indonesia.
Various VIVAN x ONE PIECE product variants feature popular character designs such as Luffy, Zoro, and Nami. The released device lineup includes:
-
Charger (Power Up Your Adventure): Designed specifically to meet daily battery charging needs effectively, the VIVAN x ONE PIECE charger combines practical functionality with signature ONE PIECE visual accents, making this essential device more personal and attractive.
-
TWS (Your Sound, Your Journey): True Wireless Stereo (TWS) earbuds that deliver an optimal wireless audio experience to accompany travel, daily routines, or relaxation time, complete with a visual identity inspired by the world of ONE PIECE.
-
Speaker (Turn Up the Adventure): Enhances the audio entertainment experience with portable speaker devices that elevate one’s lifestyle while serving as a favorite collectible item for fans.
-
Cable (Connect Your World): As an essential supporting accessory for the collaboration ecosystem, the VIVAN x ONE PIECE charging and data cable prioritizes functional durability while adding a unique character accent to users’ daily routines.
“For us, what makes this collaboration interesting is that the ONE PIECE elements do not just serve as collectibles, but are applied to technology products that can genuinely be used in everyday activities.”
— Primananda Rafif, Branding Marketing Vivan Indonesia
