On April 19, 2025, two Jakarta MRT stations—Blok A and Blok M—became the stage for an extraordinary and creative show of support by fans of PLAVE, the rising virtual K-Pop group. To celebrate the second anniversary of PLAVE’s debut, Indonesian fans marked the occasion by installing birthday advertisements in these public transit spaces.
Digital visuals featuring all five PLAVE members—Yejun, Noah, Bamby, Eunho, and Hamin—were prominently displayed throughout the stations, complete with congratulatory messages and heartfelt notes from the fan community. The vibrant designs, modern digital effects, and celebratory atmosphere transformed the MRT into a warm, festive space.
PLAVE: Two Years Bridging into the Real World
Since debuting on March 12, 2023 under the VLast agency, PLAVE has been known as a virtual K-Pop (Vsinger) group that delivers a unique entertainment experience. Although they appear as 3D characters, the members interact directly and dynamically with fans through live streams, digital variety shows, and music releases that have reached global streaming platforms.
By leveraging motion-capture technology and real-time animation, PLAVE offers a charisma that rivals conventional K-Pop acts. They not only entertain but also provide emotional comfort to fans worldwide—including Indonesia. Their fandom is affectionately known as PLLI.
MRT as a Canvas of Love on the Second Anniversary
The choice of MRT Blok A and Blok M for the birthday ads was deliberate: with high passenger traffic, these stations offered a strategic way to showcase the depth of Indonesian fans’ love for PLAVE. The campaign served not only as promotion but as a tangible expression of affection shared with the wider public.
PLLI members also gathered at the LED ad locations to watch the birthday visuals go live. Details about the ad placements were shared on X (formerly Twitter) by the account @SilverVenus, which has become the primary source of information for Jakarta-area fans.
Virtual Fandom: Creative and Collaborative
This anniversary celebration was the result of a coordinated effort by Indonesia’s PLAVE fan community. From crowdfunding and planning the video installations to coordinating logistics and promoting the campaign on social media, every step was carried out collectively and with passion. It underscores how Vsinger fandoms can be active, creative, and united.
In addition to the advertising campaign, the second-anniversary festivities included a community gathering at Taman Literasi Blok M. There, fans shared their enthusiasm and joy by distributing PLAVE-themed freebies as tokens of appreciation and solidarity.
